Let's talk about who actually invents versus who repackages.
Samsung shipped the first foldable in 2019. Apple's response, six years later? Still nothing but leaks and prayers. When your fiercest innovation is removing the charger from the box and calling it "environmentalism," you're not leading, you're accountanting.
Samsung makes the OLED panels, the RAM, the NAND flash. In many iPhones, you're literally holding Samsung's display and paying Apple a $200 markup for a logo. Cupertino's supply chain runs through Suwon, and everyone but the fanboys knows it.
Apple's pitch: "It just works", until you want to sideload an app, swap a battery, or use a cable you already own. Samsung gives you expandable everything; Apple gives you a walled garden and charges admission.
Your opponent's whole case is a status symbol. Mine's a spec sheet. Choose the phone that engineers something, not the one that markets nostalgia.